Who can do this course: This course is for anyone who is looking to learn more about Digital Paid Marketing, whether you a fresher looking to work in Digital Marketing field, or a CEO, CMO at a Startup or a Entrepreneur. If you are looking to start getting your name or brand name or ecommerce business out there, in an effective way, this course is for best for you.
What is Paid Marketing: Paid Marketing, also known as Digital Advertising, refers to any strategy in which a brand targets potential customers based on their interests, intent or previous interactions with the brand.
Paid campaigns can utilize one or more digital channels, including search engine results pages (SERPs)(SEM - Paid Search Network), social media platforms(SMM - Paid Social Media Marketing) and websites(SEM - Paid Display Network).
In Paid Marketing you will learn, how to decide on a paid marketing strategy that will get the best return on the investment. You will also learn how can you pick a channel which will help to get more customers, increase business and company revenue as well as brand awareness.
What will you learn in this Paid Marketing Class